Magento development has proved a magical and feature rich Open source eCommerce Platform Magento. It offers complete control and flexibility to the business owners. Being highly user friendly, it safe guards content also. It has been catered to meet the demands of online customers. Magento is SEO optimized hence business owners are empowered to create site as they want. This free downloadable open source platform has been downloaded 1,000,000 times till today .It has been time tested eCommece solution in today’s world of competition. Magento is used to enhance your business, store management, and customer retention to increase the loyalty. There are ‘n’ numbers of advantages of Magento especially in the online business. The beauty of this is though you are running multiple stores, yet you are hassle free
Let’s discuss few features of Magento here:-
Recurring Payment Profiles
This ‘recurring payment products’ allows business owners to configure the billing schedule, setup optional trial periods prior to billing the client, and enables automated charging for subscription/continuity products. It is completely self managed system.
This feature is meant for customer retaining. It helps to have valuable customer data with Gift Registry feature. It customizes on products and customers. These purchasing gifts can be searched for the registry by the owner’s name, email or gift registry ID. Privacy is maintained very strictly. This feature makes everyone feel comfortable.
Customer Attribute Management
Magento Administrator interface is used to create customized marketing campaigns and customer profiles. This functionality is so hassle free making business owners have all the records without any burden.
Full Page Caching – New Enhancements
Caching feature considerably enhance performance by caching primary pages for users. Performance improvements are realized as it takes short time to open web pages subsequent times in opening web pages. Magento offers caching of content for category, product, and CMS pages.
Search quality and performance are improved with this feature. Spelling/synonyms/stop words are checked thoroughly.
Magento Connect for Magento Enterprise
Magento Connect for Magento Enterprise helps in downloading and upgrading of extensions. Anybody can do this. Technical knowledge is not necessary.
Magento Secure Payment Bridge (PA-DSS Compliant)
This functionality is really a boon to the owners. Because it enables the owners to put minimum efforts to get maximum benefits.
Automated Email Marketing Reminders
This Automated Email Marketing Reminder, helps business owners in customer retention through sending them mails, reminders etc. This helps owners to target their promotions and discounts.
Customer Service Representatives and other admin users are empowered to manage and products and coupons in customer are shopping carts. It enhances the management capabilities.
This is mainly meant for the store management. It empowers the business owners to archive orders after a configurable time. Orders are ready to both administrator users and customers, when providing increased performance through storing historical orders in an archive.
Reward Points System
This function allows the business owner in retaining his customers to increase customer loyalty. Points are awarded to customers to encourage their shopping. This is all easily managed through back end.
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